Given the level of pre-opening excitement, Tanya Sarne has high hopes for her newest Ghost store, a 3,500-square-foot unit that opened Saturday at 125 North Robertson Boulevard here.
“I made my clothes for California,” said Sarne, owner of the British women’s wear company. “This is my biggest business here. Our clothing is perfect for the L.A. climate and the L.A. mentality. It’s machine washable, and everybody in L.A. has washing machines.
“People in New York think they’re trendier and sharper, but our best sales have always been in L.A.,” she added. Ghost is sold at Neiman Marcus and Theodore in Beverly Hills.
A measure of that popularity is that some people — including young Hollywood actresses — didn’t wait until the opening to buy the company’s signature viscose designs.
Sarne bumped into Continue reading…